Credit and debit card integrations
- Visa, Mastercard, and RuPay cards are accepted across major OTT platforms.
- Auto-renewal options are enabled for recurring subscriptions.
- Card tokenization ensures user data security during transactions.
- International OTTs support multi-currency card payments.
- Verified by OTP or CVV for added authentication during billing.
UPI and mobile payment systems
- Unified Payments Interface (UPI) is widely used in Indian OTT payments.
- Supports apps like Google Pay, PhonePe, Paytm, and BHIM.
- Offers one-tap payments with real-time transaction confirmations.
- Increasingly popular for monthly and yearly plans due to ease of use.
- UPI Autopay feature supports recurring mandates for subscriptions.
Wallet-based payments
- Digital wallets such as Paytm Wallet, Amazon Pay, and Mobikwik are integrated.
- Users can recharge wallets and use the balance for subscription fees.
- Some platforms offer exclusive cashback and deals for wallet users.
- Wallet usage reduces dependency on bank authentication delays.
- Preferred by users with prepaid accounts or no credit cards.
Telecom and broadband billing
- Bundled billing through operators like Jio, Airtel, and Vi is available.
- OTT subscriptions are included in mobile recharge or broadband plans.
- Users receive access without entering separate payment details.
- Charges are adjusted against monthly telecom bills or prepaid balances.
- Telecom tie-ups increase subscriber base and streamline access.
In-app and platform store billing
- Apple App Store and Google Play Store manage in-app OTT payments.
- Enables seamless billing for mobile users without card entry.
- Subscriptions can be managed, renewed, or canceled via app stores.
- Offers integration with biometric authentication and device-linked accounts.
Common for global platforms like Netflix, YouTube Premium, and Amazon Prime.