Basic demographics
- Age groups of listeners
- Gender distribution
- Geographic location (countries, regions, cities)
- Device types used for listening (smartphone, desktop, tablet)
- Operating systems and app versions
Listening behavior
- Total downloads and streams per episode or series
- Average listening duration and completion rates
- Peak listening times and days
- Listener retention across episodes or seasons
- Drop-off points within episodes
Engagement metrics
- Number of subscriptions and unsubscribes
- Ratings and review counts and sentiment
- Shares and social media interactions
- Listener comments and feedback where available
- Click-through rates on embedded links or calls to action
Acquisition sources
- Traffic origins such as direct, search engines, or referrals
- Platform-specific discovery methods (curated lists, recommendations)
- Effectiveness of marketing campaigns or promotions
- Listener pathways within the platform ecosystem
- Trends in new vs. returning audience segments
Monetization insights
- Ad impressions and completion rates
- Revenue generated from ads, subscriptions, and donations
- Performance of premium content or paywalled episodes
- Conversion rates from free listeners to paying supporters
- Geographic and demographic breakdown of paying audiences