Content strategy document
- Defines overall content goals, target audience, and content types
- Outlines tone, voice, and messaging guidelines
- Maps content to business objectives and customer journeys
- Sets priorities for platforms, formats, and publishing frequency
- Acts as a reference for all team members and stakeholders
Editorial guidelines
- Specifies grammar, punctuation, and formatting rules
- Includes do’s and don’ts for writing style and branding voice
- Details rules for inclusive and accessible language usage
- Defines image use policies, citation formats, and tone consistency
- Ensures all content maintains a unified appearance and message
Content calendar and publishing schedule
- Lists planned topics, formats, and publishing timelines
- Assigns responsibilities to writers, editors, and designers
- Tracks deadlines, review stages, and campaign alignment
- Helps balance content flow across channels and audiences
- Enables accountability and content planning efficiency
Workflow and approval processes
- Describes steps from content ideation to publication
- Defines roles such as content creator, editor, approver, and publisher
- Outlines escalation paths for delays or conflicts
- Includes version control and revision tracking protocols
- Supports consistency and quality control across content
Content inventory and audit logs
- Maintains records of all live, archived, and in-progress content
- Includes metadata like titles, formats, publish dates, and tags
- Documents performance data for future decision-making
- Flags outdated or underperforming content for updates or removal
- Supports long-term scalability and regulatory compliance
Content governance policy
- Sets rules for content ownership, copyright, and licensing
- Covers compliance with legal and ethical publishing norms
- Includes retention and archival timelines for different content types
- Defines access permissions and data protection measures
- Guides training and onboarding for new content team members