Subscription-based model
- Users pay a recurring fee monthly or annually for unlimited access to content
- Platforms offer tiered plans based on resolution, number of screens, or offline access
- Examples include Netflix, Amazon Prime Video, and Disney+ Hotstar Premium
- Generates consistent and predictable revenue over time
- Encourages user retention through exclusive content and personalized features
Advertising-based model
- Content is free for users, and revenue comes from video ads, banners, or sponsored content
- Ads are shown before, during, or after video playback (pre-roll, mid-roll, post-roll)
- Platforms use data analytics to offer targeted advertising
- Examples include YouTube (free tier), MX Player, and some content on Voot
- Suitable for markets with high user volume and price-sensitive audiences
Freemium hybrid model
- Combines free content with ads and premium content behind a paywall
- Free users access basic features, while subscribers enjoy ad-free, high-quality content
- Used to attract users and convert them to paid plans over time
- Examples include SonyLIV, Zee5, and Spotify (for video podcasts)
- Allows flexible monetization across different user segments
Transactional video on demand
- Users pay per view or per download of a specific movie, show, or live event
- Offers early access to new releases or exclusive pay-per-view content
- Common in platforms like Apple TV, Google TV, and BookMyShow Stream
- Suitable for users who prefer one-time purchases over subscriptions
- Useful for monetizing blockbuster releases, concerts, or special events
Partnership and licensing model
- Revenue is earned by licensing content to other platforms or TV networks
- Partnerships with telecoms, ISPs, and device manufacturers expand user base
- Bundled deals offer video streaming with data plans, smart TVs, or OTT boxes
- Platforms may license original content internationally for syndication
- Corporate sponsorship and co-branded content add additional revenue streams