Subscription-based Video on Demand (SVOD)
- Viewers pay a recurring fee (monthly, quarterly, or yearly) to access premium content.
- Offers ad-free viewing with high-quality resolution and exclusive content.
- Examples include Netflix, Amazon Prime Video, and Disney+ Hotstar (paid tier).
- Includes original movies, web series, documentaries, and licensed shows.
- Content libraries are frequently updated with global and local productions.
Ad-supported Video on Demand (AVOD)
- Free access to content with embedded or pre-roll advertisements.
- Monetization is done through digital advertising revenue.
- Examples in India include MX Player, ZEE5 (free tier), and YouTube.
- Focuses on wide reach and volume-based viewership.
- Suitable for budget-conscious users and regional content consumption.
Transactional Video on Demand (TVOD)
- Users pay per view or rental for specific content instead of a subscription.
- Common for new movie releases or pay-per-event models.
- Platforms like BookMyShow Stream and Apple iTunes use this approach.
- Offers temporary access (rental) or permanent purchase (download-to-own).
- Popular for blockbuster films and live events.
Freemium Hybrid Platforms
- Combines free and premium content under a single platform.
- Users access limited content for free and pay to unlock full features.
- Disney+ Hotstar, SonyLIV, and ZEE5 follow this hybrid model in India.
- Encourages user onboarding with free content before upselling.
- Helps in balancing ad revenue and subscriber growth.
Live Streaming & Niche OTT Platforms
- Focuses on live sports, news, spiritual content, or regional programming.
- Examples include Voot for Bigg Boss, JioCinema for sports, and Aha for Telugu content.
- Some cater exclusively to genres like documentaries, devotional, or kids’ shows.
- Real-time events attract large concurrent audiences.
- Often used by broadcasters for simulcasting TV content online.