Simulcasting and catch-up content
- OTT platforms stream TV shows simultaneously with traditional broadcasts.
- Catch-up TV allows users to watch missed episodes on-demand post-airing.
- Broadcasters extend their content shelf-life by partnering with OTT services.
- Regional news and live sports are simulcast to increase digital engagement.
- This strategy improves viewer flexibility and time-shifted consumption.
Content licensing and syndication deals
- Broadcasters license their existing shows, movies, and documentaries to OTT platforms.
- Licensing can be exclusive or non-exclusive depending on the deal structure.
- OTT platforms acquire rights for digital streaming across specific territories.
- Popular soap operas, reality shows, and legacy content are syndicated for OTT viewers.
- Licensing ensures mutual monetization without original production costs.
Co-production and original content creation
- OTT platforms and broadcasters co-invest in producing new digital-first content.
- Collaboration allows access to shared talent, production houses, and studios.
- Jointly produced web series and films cater to both TV and OTT audiences.
- Cost sharing and creative control are balanced through contractual agreements.
- Co-branded content helps both entities expand reach across formats.
Platform bundling and distribution partnerships
- TV networks launch branded OTT apps available on aggregator platforms.
- Broadcaster-owned OTTs like SonyLIV, ZEE5, or Hotstar extend TV presence digitally.
- Bundled subscription plans include both linear TV and OTT access.
- Joint distribution is promoted via DTH operators and telecom partners.
- OTT platforms host live channels from broadcasters in integrated dashboards.
Cross-promotion and marketing alliances
- Content promotions run across both broadcast and OTT channels.
- TV advertisements direct users to OTT for bonus content or early access.
- Influencer campaigns and social media teasers are co-managed for maximum reach.
- Broadcasters promote OTT-exclusive segments during TV airings.
- Cross-platform engagement boosts brand loyalty and dual-screen consumption.