Transparency and informed consent
- Streaming platforms must clearly disclose what data is being collected and why
- Users should give explicit consent before their data is used for personalization or advertising
- Privacy policies must be easily accessible and written in user-friendly language
- Consent mechanisms should avoid dark patterns that trick users into agreeing
- Transparent practices build trust between users and platforms
User privacy and anonymity
- Data should be collected with minimal intrusion into personal privacy
- Platforms must anonymize data when it’s used for analytics or third-party sharing
- Personal identifiers like name, location, or payment details require extra safeguards
- Browsing history and viewing preferences should not be exploited without user approval
- Ethical design avoids excessive surveillance or micro-tracking
Purpose limitation and data minimization
- Platforms should collect only the data necessary for improving service and user experience
- Using data for unrelated or undisclosed purposes is ethically questionable
- Streaming services must avoid gathering sensitive information unless essential
- Long-term storage of data should be minimized and retention periods clearly defined
- Data collection should be proportionate to the value it provides the user
Third-party sharing and accountability
- When data is shared with advertisers or partners, it must be with user consent and oversight
- Platforms are responsible for ensuring third parties uphold privacy and ethical standards
- Misuse or data breaches by external partners must be addressed and disclosed
- Data brokers and unauthorized sales of user data violate ethical guidelines
- Users should be able to opt-out of third-party data sharing without penalties
User control and data access rights
- Users must have the right to view, modify, or delete their data from the platform
- Opt-out options for personalized ads, recommendations, and tracking should be available
- Ethical platforms offer data portability, allowing users to download their usage history
- Consent should be revocable at any time, not a one-time agreement
- Providing control increases user autonomy and reduces power imbalance