Viewership Metrics
- Track total number of viewers and unique viewers per content piece
- Measure watch time to understand how long users stay engaged
- Monitor peak concurrent viewers during live streams or premieres
- Analyze completion rates to see how many finish the content
- Identify repeat viewers and frequency of content consumption
Interaction Metrics
- Count likes, dislikes, comments, and shares on videos or playlists
- Track user actions such as pause, rewind, fast-forward, and skips
- Measure click-through rates on recommendations and ads
- Monitor playlist additions and content downloads for offline use
- Evaluate engagement with interactive features like polls or quizzes
User Behavior Patterns
- Analyze viewing schedules and time of day preferences
- Segment users by device type, location, and demographics
- Identify binge-watching trends and session lengths
- Track switching behavior between different genres or categories
- Detect drop-off points where users lose interest or exit
Subscription and Retention Data
- Monitor new subscriptions and cancellations over time
- Calculate retention rates and average subscription duration
- Analyze upgrade and downgrade patterns among subscription tiers
- Track trial conversions and reactivation of inactive accounts
- Assess impact of content releases on subscriber growth
Quality of Experience Metrics
- Measure buffering frequency and playback interruptions
- Monitor video resolution and adaptive bitrate adjustments
- Track load times and app responsiveness
- Collect user feedback and ratings for content and service
- Use sentiment analysis from reviews and social media mentions