Accuracy and truthfulness
- Ensure all facts, statistics, and claims are verified and sourced
- Avoid spreading misinformation or sensationalism for attention
- Present balanced viewpoints, especially on sensitive topics
- Disclose corrections transparently if errors are identified
- Uphold journalistic integrity in news-based or informative content
Originality and plagiarism avoidance
- Create unique content rather than copying from other sources
- Properly cite all external references, images, and quotes
- Use plagiarism checkers to maintain content authenticity
- Respect intellectual property and copyright laws
- Refrain from rephrasing existing content without value addition
Cultural sensitivity and inclusivity
- Avoid stereotypes, biases, or offensive language
- Represent communities and cultures accurately and respectfully
- Use inclusive visuals and gender-neutral language where appropriate
- Consider regional sentiments in content intended for Indian audiences
- Promote unity, diversity, and respect across all demographics
Transparency and disclosure
- Clearly mention if content is sponsored or contains affiliate links
- Disclose relationships with brands, products, or third parties
- Avoid misleading clickbait titles or false promises
- Mention if AI tools or automated systems were used in creation
- Ensure readers are informed about the purpose and source of the content
Respecting privacy and data usage
- Avoid sharing personal or sensitive user data without consent
- Adhere to privacy regulations like India’s IT Act or global laws like GDPR
- Inform users if data is collected for analytics or marketing
- Refrain from using user-generated content without permission
- Uphold ethical standards in surveys, polls, and testimonials